Robert Lichfield (? - ) is the founder of WWASP.
He appeared in the industry for the first time when he was nightwatchman at Provo Canyon School in late 1970's. The facility was closed by the authorities due to suspicion of child abuse.
Lichfield then moved to La Verkin, Utah where he and partner Brent Facer opened Cross Creek Manor, Inc., (now Cross Creek Manor, LLC) an all-girls facility, in 1990.
In 1991, Robert Lichfield created Teen Help, Inc. (now Teen Help, LLC) to market the school. After associates of Lichfield began opening more schools around the country and abroad, the World Wide Association of Specialty Programs and Schools was incorporated in 1998. Robert Lichfield is now a consultant and director for WWASP. Brent Facer is a trustee.